Understanding and interacting with European Union (EU) institutions is essential in order to do business in Europe today. Yet many American and other non-European companies are bedeviled by the complexity of Brussels decision-making and regulatory landscape. The Global Consulting Group’s professionals and their Brussels-based partners can navigate the sometimes difficult EU waters to provide an effective public affairs and lobbying strategy for both EU and non-EU corporations from around the world.

Primer on EU Public Affairs, a customized seminar for companies on the key elements of policy-making and decision-making in the EU, with an emphasis on practical understanding of what corporations and their senior executives need to understand about the European Union in order to achieve their goals in Brussels.

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Strategic advice, creating public affairs strategies that enable our clients to shape their external environment in ways that support their corporate objectives.

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Issues management, combining in-depth knowledge of political processes, a thorough understanding of academic and consumer research and tracking of the latest developments amongst institutions, NGO’s and other issue stakeholders.

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Trade association management, helping leading trade associations to deliver excellent intelligence and top quality advocacy on behalf of their members. WE also provide secretariat services for trade associations.

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Advocacy and lobbying, helping our clients to formulate comprehensive strategies at national, EU and global levels that are sensitive to the timing and concerns of the political processes, other stakeholders and the full range of interests involved. Our consultants have extensive experience of pan-European communication campaigns; developing and implementing with clients lobbying programs that work with the grain of the EU and member state political processes.

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Reputation analysis, providing analysis of how an organization is viewed by its key audiences – whether they are internal or external – through quantitative and/or qualitative research. This research ensures that clients obtain a velar and accurate view of their standing with key stakeholders, upon which the most effective public affairs strategy may be built.

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Stakeholder dialogue, ensuring our clients engage actively with the key groups who are also impacting the public debate and policies relevant to an issue. This process assists clients to build relationships and positions based on common interests and trust.

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Procurement/Funding, providing intelligence about EU funding for projects and direct lobbying to procure funds.

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