1. Financial public relations – It provides information mainly to business reporters.
2. Lifestyle/Consumer public relations – It is applicable for a particular product or
service instead of just advertising.
3. Crisis public relations – It used to respond for negative accusations.
4. Government relations – It engages government departments to influence policy
making.
5. Industry relations – It renders data to trade bodies.

Moreover, its main motto is to influence public policy, create and sustain a strong reputation and look for a common ground with these stake holders. Their work aggregates media communications, government relations, corporate responsibility, issue management, social responsibility information dissemination and strategic communications suggestions.

Being applied to identify the user, satisfy him/her and maintaining the long lasting relationship with the customers, marketing management is one of the main constituents of business management. The concept of marketing adjudges that attaining organizational aims depends on understanding the needs and wishes of potential markets and rendering the desirable satisfactions. In a shell, marketing suggests that in respect to satisfy its company’s aims, a company should counter the requirements of consumers and meet them more efficiently as compared to its rivals.

Some of the biggest traded companies have true dedicated and committed IR employees, who supervise most of the panoramas of press conferences, share holder meetings and private meetings with investors and company’s annual reports. The functionality of IR also involves the transmission of information linked to intangible values like company’s policy on CSR or corporate governance. Moreover, recently it has been shifted towards a rising popularity movement for interactive data as well as the management of organization filings via streaming data solutions like XBRL or other kinds of electronic disclosure among prominent IROs spread worldwide.

It is used by many entities involving individual’s i.e. personal finance, businesses like corporate finance, governments like public finance and a vast variety of other organizations such as non profit organizations and schools. In fact, the main motto of the above mentioned activities are attained through the usage of apt financial methodologies and instruments, with consideration to their instrumental configuration. Considered as one of the most significant facets of business management, finance covers decisions related to the usage and acquisition of funds for the organization.

Known widely all over the globe as corporate citizenship, sustainable responsible business, corporate conscience and social performance, CSR is a kind of professional self regulation articulated into a business model. It functions as a self regulatory and built in mechanism, assuring business monitoring and its active compliance equip with ethical standards, international norms and spirit of law. The main motto behind CSR is to boost a positive jolt via its activities on the users, communities, environment, employees, stake holders and other members of public sphere.

In last few years, corporate governance has gained immense popularity and attention because of high profile crimes and offenses, including corporate power abuse and alleged criminal activity by professional officers. A significant part of an efficacious corporate governance administration involves provisions for criminal and civil prosecution of individuals who carry illegal acts in the name of a company. In addition, external corporate governance controls circumscribe the controls involving debt covenants, media pressure, takeovers, demand for and assessment of performance matter, managerial labour market and government regulations.

Fleshing out the profile of the company, which is fundament of the corporate branding.

Minimizing the discrepancies between brand features and firm’s desired identity.

Representing tasks in communication.

Executing efficient procedures to make decisions on communication matters.

Mobilizing on internal and external support needed for professional aims.

Coordinating with international business firms.