Corporate Branding and Positioning

A thorough branding program, hosted by Global Consulting, helps bring the corporate brand into focus, differentiate it from competitors, and endow it with the appropriate attributes, positioning and signifiers. The branding program is then supported by a parallel communications program and targeted media campaign.

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Marketing Communications

Global Consulting develops and implements strategic consumer and business-to-business communications programs in support of the company's sales, marketing and branding strategies. Experienced in reaching consumers and customers through a variety of innovative measures, Global Consulting combines research, creativity and strategy to develop and implement media-worthy campaigns and events to launch or reposition new products, support geographic and market segmentation objectives, reach new and diverse markets or to keep existing products and services top-of-mind. Global Consulting is adept in product brand building traditional and new media outreach, cause-related marketing, consumer education, strategic partnership development, and website and online positioning. The firm's sector experience includes food and beverages, travel, fashion, and health and beauty products.

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Crisis Media

Global Consulting consultants have counseled companies through bankruptcies, hostile takeovers, delisting, stock plunges, shareholder lawsuits, SEC regulations violations and accounting irregularities. Global Consulting’s team can do everything from preparing message points and speeches for spokespeople to fielding all calls from national, local and international media. Global Consulting offers crisis media relations training, in addition to regular media relations and presentation training; and Global Consulting crisis counselors have acted as official spokesmen for clients in times of crisis.

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Diversity Issues

Diversity today is recognized as a key differentiator and business enabler in corporate America. Global Consulting has a particularly strong understanding of this issue and a history in assisting companies confront the new complexity of the topic, develop comprehensive diversity strategies, research appropriate benchmarks of diversity practices and assist in the communications support of related diversity programs.

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Environmental Issues

Companies today understand both the scientific and business imperatives of responsible environmental conduct. Global Consulting has worked with a number of companies to develop programs that support improved relations with government bodies, NGOs and activist groups regarding environmental justice and environmental racism. Global Consulting has helped develop comprehensive communications programs to convey appropriate messages to all relevant audiences on this topic.

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Executive Visibility

The extended range of influencers and audiences in today’s business climate often requires executives to attain some level of visibility within and even outside their industry. Global Consulting works with companies and senior executives and government leaders to develop visibility programs that enhance the perception of the company and select executives, ensuring their appearance at key industry events, executive forums, and general business roundtables.

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Litigation Support

Litigation support is one area of crisis communications that requires particular caution and insight. Global Consulting has worked with clients and their legal advisors to develop and implement successful communications strategies regarding sensitive business issues and topics of litigation, including class action lawsuits. In-depth research forms the basic understanding of the dispute and the litigation path, and helps in managing the strategy for various outcomes, drafting of the materials and educating key stakeholders and audiences.

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Media Relations

The media is a vehicle the company must utilize to reach a range of stakeholders and audiences. Through its media relations department Global Consulting offers a complete range of media relations services, including strategy development, audits to assess editorial interest in a company or issue, development of targeted media lists, and the full array of media interaction and support, including the development of “news bureaus,” development and merchandising of op-eds and byline articles, desk side briefings, feature interviews and other tools. The firm's financial media expertise specializes in helping public and about-to-be public companies to communicate their story and raise their profile in the financial and business media. Communication professionals work closely with the investor relations consultants in their development of strategic outreach, key messages and a targeted list of relevant trade and financial media.

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Media Training

Understanding how to manage one’s agenda with the media is a critical skill in today’s business environment. Global Consulting offers executive media training sessions to help sharpen the delivery of key messages and train executives in useful communication techniques. Global Consulting also prepares spokespeople for dealing with ambush interviews, confrontational questions or hostile reporters. In addition, Global Consulting’s media relations team prepares company spokespeople for all media interviews, including providing background information on the reporter, previous stories he/she has written and any pro- or anti-industry bias in those stories.

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Message Development

To better understand and effectively convey the company’s story, Global Consulting begins the message development process by researching the company and sector, conducting informational interviews with appropriate senior management, and reviewing internal business plans and marketing communications materials. Once the initial research phase is completed, the consulting team works with the company in developing and/or building upon the existing investment or brand thesis to incorporate the most compelling messages that differentiate it from the competition.

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Regulatory and Issues Advocacy

It is not uncommon that companies identify a clear strategic advantage in guiding or informing debate around key regulatory or public policy issues. Global Consulting advises clients on a wide range of sensitive public affairs issues, helping to coordinate public affairs, lobbying and media relations efforts for clients in several industry sectors. Global Consulting support can include direct and indirect support at the federal and state regulatory levels.

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Thought Leadership

Business leaders cannot afford to lag behind others on topics that are central to their business or industry. Global Consulting works with companies and executives, leveraging its wealth of research and analytical resources to develop thought leadership themes and platforms that are appropriate to each client situation. These thought leadership campaigns are then supported in the form of op-ed and byline placements, conference keynotes and targeted media visibility, positioning the chosen executive as the industry expert on a designated topic.

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