PR (Public Relations) addresses the actions of a store, corporation, government or an individual in encouraging the goodwill between itself and the community, public, employees and customers. In addition, it is used to build rapport cum affiliation with investors, employees, customers, voters and general public. Each and every organization that has a financial apportionment in how it is showcased in the public area addresses some level of public relations. There are a wide number of PR disciplines plunging under corporate communications like media relations, analyst relations, internal communications, investor relations and labour relations. Along with assisting the company in achieving its full potential, other aspects of PR disciplines involve:

1. Financial public relations – It provides information mainly to business reporters.
2. Lifestyle/Consumer public relations – It is applicable for a particular product or
service instead of just advertising.
3. Crisis public relations – It used to respond for negative accusations.
4. Government relations – It engages government departments to influence policy
making.
5. Industry relations – It renders data to trade bodies.