The term “Public Affairs” is used to determine a company’s relationship with stakeholders. It includes groups as well as individuals having an interest in organization’s affairs like civil servants, MP’s, customers, clients, share holders, trade associations, business groups, unions, think tanks and media. The practitioners of public affairs employ stake holders to explicate the firm’s policies, give factual and statistical data and concentrate on actions which could affect upon the company’s capability to operate and function successfully.

Moreover, its main motto is to influence public policy, create and sustain a strong reputation and look for a common ground with these stake holders. Their work aggregates media communications, government relations, corporate responsibility, issue management, social responsibility information dissemination and strategic communications suggestions.